000 -LEADER |
fixed length control field |
01115nam0a22002650a04500 |
001 - CONTROL NUMBER |
control field |
000296146 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826142552.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140523s2012 at fnx000 000 0neng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780538479868 |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2013000351 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF 5823 |
Item number |
A383 2012 |
245 00 - TITLE STATEMENT |
Title |
Advertising and promotions : |
Remainder of title |
an integrated brand approach / |
Statement of responsibility, etc. |
Richard J. Semenik ... [et al.]. |
250 ## - EDITION STATEMENT |
Edition statement |
6th ed. , international ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Australia : |
Name of publisher, distributor, etc. |
South-Western Cengage Learning, |
Date of publication, distribution, etc. |
c2012. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
710 p. : |
Other physical details |
col. ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Advertising |
700 0# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Semenik, Richard J. |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201302060059 |
p |
1090.00 |
n |
BUR |
r |
SID02 RONO20130042 ORDNO3 |
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10 |
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l |
B |
h |
HF 5823 |
j |
0 |
i |
A383 2012 |
|
b |
201302060060 |
p |
1090.00 |
n |
BUR |
r |
SID02 RONO20130042 ORDNO3 |
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10 |
c |
10 |
l |
B |
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HF 5823 |
j |
0 |
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A383 2012 |
|
b |
201302060061 |
p |
1090.00 |
n |
BUK |
r |
SID02 RONO20130042 ORDNO3 |
t |
10 |
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10 |
l |
B |
h |
HF 5823 |
j |
0 |
i |
A383 2012 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A39016 |
Link information for field corresponding to 9XX field |
20130211 |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |