Handbook of marketing scales : multi-item measures for marketing and consumer behavior research /
[editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
- 3rd ed.
- Los Angeles, Calif. : SAGE, c2011.
- 603 p.
Includes bibliographical references and index
9781412980180
Marketing research
Consumer behavior--Research
HF 5415.3 / H362 2011
Includes bibliographical references and index
9781412980180
Marketing research
Consumer behavior--Research
HF 5415.3 / H362 2011