Handbook of marketing scales : multi-item measures for marketing and consumer behavior research / [editors] William O. Bearden, Richard G. Netemeyer, Kelly L. Haws.
Contributor(s): Bearden, William O [ed.] | Netemeyer, Richard G [ed.] | Haws, Kelly L [ed.].
Material type:
BookPublisher: Los Angeles, Calif. : SAGE, c2011Edition: 3rd ed.Description: 603 p.ISBN: 9781412980180.Call No.:
HF 5415.3
H362 2011
Subject(s): Marketing research | Consumer behavior -- ResearchBibliography, etc. Note: Includes bibliographical references and index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.3 H362 2011 (Browse shelf) | Available | 201302270006 | |
| Main Campus Book Shelves | HF 5415.3 H362 2011 (Browse shelf) | Available | 201302270007 |
Includes bibliographical references and index
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