Rosen, Richard G.
Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen. - Hoboken, N.J. : Wiley, c2009. - 187 p. : ill.
Includes index
9780470164938
Branding (Marketing)
Direct marketing
Marketing
HF 5415.1255 / R673C
Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen. - Hoboken, N.J. : Wiley, c2009. - 187 p. : ill.
Includes index
9780470164938
Branding (Marketing)
Direct marketing
Marketing
HF 5415.1255 / R673C