Convergence marketing : combining brand and direct for unprecedented profits / Richard G. Rosen ; with Jane Rosen.
By: Rosen, Richard G.
Contributor(s): Rosen, Jane.
Material type:
BookPublisher: Hoboken, N.J. : Wiley, c2009Description: 187 p. : ill.ISBN: 9780470164938.Call No.:
HF 5415.1255
R673C
Subject(s): Branding (Marketing) | Direct marketing | MarketingGeneral Note: Includes index
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415.1255 R673C (Browse shelf) | Available | 201303070029 | |
| Main Campus Book Shelves | HF 5415.1255 R673C (Browse shelf) | Available | 201303070030 |
Includes index
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