Sensory marketing : research on the sensuality of products /
edited by Aradhna Krishna.
- New York, N.Y. : Routledge, 2010.
- 392 p. : ill. (chiefly col.).
Include bibliographical references and indexes
9781841698892
Marketing--Psychological aspects
New products--Psychological aspects
Sensuality
Senses and sensation
Consumer behavior
HF 5415 / S467
Include bibliographical references and indexes
9781841698892
Marketing--Psychological aspects
New products--Psychological aspects
Sensuality
Senses and sensation
Consumer behavior
HF 5415 / S467