Sensory marketing : research on the sensuality of products / edited by Aradhna Krishna.
Contributor(s): Krishna, Aradhna [ed.].
Material type:
BookPublisher: New York, N.Y. : Routledge, 2010Description: 392 p. : ill. (chiefly col.).ISBN: 9781841698892.Call No.:
HF 5415
S467
Subject(s): Marketing -- Psychological aspects | New products -- Psychological aspects | Sensuality | Senses and sensation | Consumer behaviorBibliography, etc. Note: Include bibliographical references and indexes
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HF 5415 S467 (Browse shelf) | Available | 201308300002 |
Include bibliographical references and indexes
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