Goodson, Scott
Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson. - New York, N.Y. : McGraw-Hill, c2012. - 256 p. : ill.
Includes bibliographical references and index
9780071782821
Branding (Marketing)
Social movements
HF 5415.1255 / G662U
Uprising : how to build a brand--and change the world--by sparking cultural movements / Scott Goodson. - New York, N.Y. : McGraw-Hill, c2012. - 256 p. : ill.
Includes bibliographical references and index
9780071782821
Branding (Marketing)
Social movements
HF 5415.1255 / G662U