Pariya Rinrattanakorn
Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand [electronic resource] / by Pariya Rinrattanakorn ; Graduate School, Bangkok University. - [Bangkok] : Graduate School, Bangkok Univ., 2011. - 1 CD-ROM.
Thesis (Ph.D.)--Graduate School, Bangkok University, 2011
McDonald's Corporation--Research
Bangkok University--Dissertations.
Fast food restaurants--Research--Thailand--Bangkok
Business communication--Research--Thailand--Bangkok
Information behavior--Research--Thailand--Bangkok
Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand [electronic resource] / by Pariya Rinrattanakorn ; Graduate School, Bangkok University. - [Bangkok] : Graduate School, Bangkok Univ., 2011. - 1 CD-ROM.
Thesis (Ph.D.)--Graduate School, Bangkok University, 2011
McDonald's Corporation--Research
Bangkok University--Dissertations.
Fast food restaurants--Research--Thailand--Bangkok
Business communication--Research--Thailand--Bangkok
Information behavior--Research--Thailand--Bangkok