000 -LEADER |
fixed length control field |
01349nam0a22002890a04500 |
001 - CONTROL NUMBER |
control field |
000298970 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826143442.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140523s2011 th fq d tha d |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
2014000564 |
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (RLIN) |
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) |
Dissertation P374C 2010 BU |
100 0# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Pariya Rinrattanakorn |
245 10 - TITLE STATEMENT |
Title |
Communication and information-seeking strategies used to build trust and reduce uncertainty among customers of McDonald's restaurants in Bangkok, Thailand |
Medium |
[electronic resource] / |
Statement of responsibility, etc. |
by Pariya Rinrattanakorn ; Graduate School, Bangkok University. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
[Bangkok] : |
Name of publisher, distributor, etc. |
Graduate School, Bangkok Univ., |
Date of publication, distribution, etc. |
2011. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
1 CD-ROM. |
502 ## - DISSERTATION NOTE |
Dissertation note |
Thesis (Ph.D.)--Graduate School, Bangkok University, 2011 |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
McDonald's Corporation |
General subdivision |
Research |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Fast food restaurants |
Geographic subdivision |
Thailand |
-- |
Bangkok |
General subdivision |
Research |
|
Topical term or geographic name entry element |
Business communication |
Geographic subdivision |
Thailand |
-- |
Bangkok |
General subdivision |
Research |
|
Topical term or geographic name entry element |
Information behavior |
Geographic subdivision |
Thailand |
-- |
Bangkok |
General subdivision |
Research |
610 20 - SUBJECT ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Bangkok University |
General subdivision |
Dissertations. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
James, Anita C., |
Relator term |
advisor |
710 2# - ADDED ENTRY--CORPORATE NAME |
Corporate name or jurisdiction name as entry element |
Bangkok University. |
Subordinate unit |
Graduate School |
949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
b |
201404300005 |
p |
120.00 |
n |
BUK |
r |
SID01 RONO20140091 ORDNO104 |
g |
PC |
t |
10 |
c |
190 |
l |
B |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A54083 |
Link information for field corresponding to 9XX field |
20140825 |
991 ## - |
-- |
03 |
-- |
03 |
-- |
โฆษณา การสื่อสารเพื่อการตลาด |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Dissertation CD-ROM |