Global sport marketing : contemporary issues and practice /
edited by Michel Desbordes and Andre Richelieu.
- London : Routledge, 2012.
- 194 p. : ill.
- Routledge research in sport business and management .
Includes bibliographical references and index
9780415507202
Sports--Marketing--Cross-cultural studies.
Sports and globalization--Cross-cultural studies.
Sports--Economic aspects--Cross-cultural studies.
GV716 / G562
Includes bibliographical references and index
9780415507202
Sports--Marketing--Cross-cultural studies.
Sports and globalization--Cross-cultural studies.
Sports--Economic aspects--Cross-cultural studies.
GV716 / G562