Global sport marketing : contemporary issues and practice / edited by Michel Desbordes and Andre Richelieu.

Contributor(s): Desbordes, Michel | Richelieu, Andre.
Material type: materialTypeLabelBookSeries: Routledge research in sport business and management.Publisher: London : Routledge, 2012Description: 194 p. : ill.ISBN: 9780415507202.Call No.: GV716 G562 Subject(s): Sports -- Marketing -- Cross-cultural studies | Sports and globalization -- Cross-cultural studies | Sports -- Economic aspects -- Cross-cultural studiesBibliography, etc. Note: Includes bibliographical references and index
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Includes bibliographical references and index

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