De Chernatony, Leslie
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. - 3rd ed. - Amsterdam : Elsevier, 2010. - 376 p. : ill.
Includes bibliographical references and index.
9781856177733
Brand name products.
Trademarks.
Product management.
HD69.B7 / D423F 2010
From brand vision to brand evaluation : the strategic process of growing and strengthening brands / Leslie de Chernatony. - 3rd ed. - Amsterdam : Elsevier, 2010. - 376 p. : ill.
Includes bibliographical references and index.
9781856177733
Brand name products.
Trademarks.
Product management.
HD69.B7 / D423F 2010