000 -LEADER |
fixed length control field |
00750nam a2200241 a 4500 |
001 - CONTROL NUMBER |
control field |
000299448 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826143545.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
050224s2010 ne a f 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781856177733 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HD69.B7 |
Item number |
D423F 2010 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
De Chernatony, Leslie |
245 10 - TITLE STATEMENT |
Title |
From brand vision to brand evaluation : |
Remainder of title |
the strategic process of growing and strengthening brands / |
Statement of responsibility, etc. |
Leslie de Chernatony. |
250 ## - EDITION STATEMENT |
Edition statement |
3rd ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Amsterdam : |
Name of publisher, distributor, etc. |
Elsevier, |
Date of publication, distribution, etc. |
2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
376 p. : |
Other physical details |
ill. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Brand name products. |
|
Topical term or geographic name entry element |
Trademarks. |
|
Topical term or geographic name entry element |
Product management. |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A54083 |
Link information for field corresponding to 9XX field |
20150106 |
991 ## - |
-- |
02 |
-- |
02 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |