BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Chapman, Carol

Brand DNA : uncover your organization's genetic code for competitive advantage / Carol Chapman and Suzanne Tulien. - New York, N.Y. : iUniverse, c2010. - 213 p. : ill.

Includes bibliographical references and index

ISBN: 9781450220637

Subjects--Topical Terms:
Branding (Marketing)

LC Class. No.: HF5415.1255 / C426B

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