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Brand DNA : uncover your organization's genetic code for competitive advantage / Carol Chapman and Suzanne Tulien.

By: Chapman, Carol.
Contributor(s): Tulien, Suzanne.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : iUniverse, c2010Description: 213 p. : ill.ISBN: 9781450220637.Call No.: HF5415.1255 C426B Subject(s): Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
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Main Campus
Book Shelves 		HF5415.1255 C426B (Browse shelf) Available 2014000003542

Includes bibliographical references and index

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