Holt, Douglas B.
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. - Oxford : Oxford Univ. Press, 2010. - 387 p. : ill.
Includes bibliographical references and index.
9780199587407
Branding (Marketing)
Marketing--Social aspects
Branding (Marketing)--Case studies
HF5415.1255 / H647C
Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron. - Oxford : Oxford Univ. Press, 2010. - 387 p. : ill.
Includes bibliographical references and index.
9780199587407
Branding (Marketing)
Marketing--Social aspects
Branding (Marketing)--Case studies
HF5415.1255 / H647C