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Cultural strategy : using innovative ideologies to build breakthrough brands / Douglas Holt and Douglas Cameron.

By: Holt, Douglas B.
Contributor(s): Cameron, Douglas.
Material type: materialTypeLabelBookPublisher: Oxford : Oxford Univ. Press, 2010Description: 387 p. : ill.ISBN: 9780199587407.Call No.: HF5415.1255 H647C Subject(s): Branding (Marketing) | Marketing -- Social aspects | Branding (Marketing) -- Case studiesBibliography, etc. Note: Includes bibliographical references and index.
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Book Shelves 		HF5415.1255 H647C (Browse shelf) Available 2014000004183

Includes bibliographical references and index.

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