Halloran, Tim, 1969-
Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran. - San Francisco, Calif. : Jossey-Bass, 2014. - 262 p. : ill.
Includes bibliographical references and index.
9781118611289
Branding (Marketing)
Product management.
Customer relations
HF5415.1255 / H344R
Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran. - San Francisco, Calif. : Jossey-Bass, 2014. - 262 p. : ill.
Includes bibliographical references and index.
9781118611289
Branding (Marketing)
Product management.
Customer relations
HF5415.1255 / H344R