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Romancing the brand : how brands create strong, intimate relationships with consumers / Tim Halloran.

By: Halloran, Tim, 1969-.
Material type: materialTypeLabelBookPublisher: San Francisco, Calif. : Jossey-Bass, 2014Description: 262 p. : ill.ISBN: 9781118611289.Call No.: HF5415.1255 H344R Subject(s): Branding (Marketing) | Product management | Customer relationsBibliography, etc. Note: Includes bibliographical references and index.
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Current location Call number Status Date due Barcode
Main Campus
Book Shelves 		HF5415.1255 H344R (Browse shelf) Available 2014000002854
Main Campus
Book Shelves 		HF5415.1255 H344R (Browse shelf) Available 2014000002934

Includes bibliographical references and index.

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