Adamson, Allen P.
The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes. - New York, N.Y. : Palgrave Macmillan, 2013. - 269 p. : ill.
Includes index.
9780230342248
Product management.
Branding (Marketing)
HF5415.15 / A325E
The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes. - New York, N.Y. : Palgrave Macmillan, 2013. - 269 p. : ill.
Includes index.
9780230342248
Product management.
Branding (Marketing)
HF5415.15 / A325E