The edge : 50 tips from brands that lead / Allen P. Adamson ; foreword by Steve Forbes.

By: Adamson, Allen P.
Material type: materialTypeLabelBookPublisher: New York, N.Y. : Palgrave Macmillan, 2013Description: 269 p. : ill.ISBN: 9780230342248.Call No.: HF5415.15 A325E Subject(s): Product management | Branding (Marketing)General Note: Includes index.
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HF5415.15 A325E (Browse shelf) Available 2014000002933

Includes index.

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