Bergh, Joeri van den, 1971-
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer. - 2nd ed. - London : Kogan Page, 2013. - 267 p. : ill.
Includes bibliographical references and index.
9780749468040
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior
HF5415.332.Y66 / B473H 2013
How cool brands stay hot : branding to Generation Y / Joeri Van den Bergh and Mattias Behrer. - 2nd ed. - London : Kogan Page, 2013. - 267 p. : ill.
Includes bibliographical references and index.
9780749468040
Young consumers.
Young adult consumers.
Generation Y.
Target marketing.
Product management.
Consumer behavior
HF5415.332.Y66 / B473H 2013