| 000 -LEADER |
|---|
| fixed length control field |
00873nam a2200289 a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000299678 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20190826143628.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
121119s2013 xxka f b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749468040 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.332.Y66 |
| Item number |
B473H 2013 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bergh, Joeri van den, |
| Dates associated with a name |
1971- |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
How cool brands stay hot : |
| Remainder of title |
branding to Generation Y / |
| Statement of responsibility, etc. |
Joeri Van den Bergh and Mattias Behrer. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
London : |
| Name of publisher, distributor, etc. |
Kogan Page, |
| Date of publication, distribution, etc. |
2013. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
267 p. : |
| Other physical details |
ill. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Young consumers. |
|
|---|
| Topical term or geographic name entry element |
Young adult consumers. |
|
|---|
| Topical term or geographic name entry element |
Generation Y. |
|
|---|
| Topical term or geographic name entry element |
Target marketing. |
|
|---|
| Topical term or geographic name entry element |
Product management. |
|
|---|
| Topical term or geographic name entry element |
Consumer behavior |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Behrer, Mattias. |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A47060 |
| Link information for field corresponding to 9XX field |
20140904 |
| 991 ## - |
|---|
| -- |
02 |
| -- |
02 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |