Kurtz, David L.
Contemporary marketing / David L. Kurtz. - 16th ed. - Australia : South-western Cengage Learning, c2014. - 670 p. : col. ill.
Includes bibliographical references and index.
9781133628460
Marketing
HF5415 / K877C 2014
Contemporary marketing / David L. Kurtz. - 16th ed. - Australia : South-western Cengage Learning, c2014. - 670 p. : col. ill.
Includes bibliographical references and index.
9781133628460
Marketing
HF5415 / K877C 2014