Evans, Dave, 1956-
Social customer experience : engage and retain customers through social media / Dave Evans, Joe Cothrel. - Indianapolis, Ind. : Sybex, c2014. - xxi, 362 p. : ill.
Includes index.
9781118826102
Internet marketing.
Social media--Marketing.
Social marketing.
Customer relations.
HF5415.1265 / E926S 2014
Social customer experience : engage and retain customers through social media / Dave Evans, Joe Cothrel. - Indianapolis, Ind. : Sybex, c2014. - xxi, 362 p. : ill.
Includes index.
9781118826102
Internet marketing.
Social media--Marketing.
Social marketing.
Customer relations.
HF5415.1265 / E926S 2014