Eagle, Lynne.
Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd. - 427 pages : illustration.
Includes bibliographical references and index.
9780415507714
Communication in marketing.
Advertising.
HF5415.123 / E234M 2015
Marketing communications / Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd. - 427 pages : illustration.
Includes bibliographical references and index.
9780415507714
Communication in marketing.
Advertising.
HF5415.123 / E234M 2015