000 -LEADER |
fixed length control field |
00869nam a2200289 a 4500 |
001 - CONTROL NUMBER |
control field |
000301991 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826144135.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
140127s2015 enka f b 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780415507714 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415.123 |
Item number |
E234M 2015 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Eagle, Lynne. |
245 10 - TITLE STATEMENT |
Title |
Marketing communications / |
Statement of responsibility, etc. |
Lynne Eagle, Stephan Dahl, Barbara Czarnecka, and Jenny Lloyd. |
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
Place of production, publication, distribution, manufacture |
London : |
Name of producer, publisher, distributor, manufacturer |
Routledge, |
Date of production, publication, distribution, manufacture, or copyright notice |
2015. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
427 pages : |
Other physical details |
illustration. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc. note |
Includes bibliographical references and index. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Communication in marketing. |
|
Topical term or geographic name entry element |
Advertising. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Dahl, Stephan |
|
Personal name |
Czarnecka, Barbara |
|
Personal name |
Lloyd, Jenny |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A54083 |
Link information for field corresponding to 9XX field |
20150804 |
991 ## - |
-- |
02 |
-- |
02 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |