Marich, Robert.
Marketing to moviegoers : a handbook of strategies used by major studios and independents / Robert Marich. - Amsterdam : Elsevier, c2005. - 300 p. : ill.
Includes bibliographical references and index.
0240806875
Motion pictures--Marketing.
Motion pictures--Distribution.
PN1995.9.M29 / M374M 2005
Marketing to moviegoers : a handbook of strategies used by major studios and independents / Robert Marich. - Amsterdam : Elsevier, c2005. - 300 p. : ill.
Includes bibliographical references and index.
0240806875
Motion pictures--Marketing.
Motion pictures--Distribution.
PN1995.9.M29 / M374M 2005