Marketing to moviegoers : a handbook of strategies used by major studios and independents / Robert Marich.
By: Marich, Robert.
Material type: BookPublisher: Amsterdam : Elsevier, c2005Description: 300 p. : ill.ISBN: 0240806875.Call No.: PN1995.9.M29 M374M 2005 Subject(s): Motion pictures -- Marketing | Motion pictures -- DistributionBibliography, etc. Note: Includes bibliographical references and index.Current location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | PN1995.9.M29 M374M 2005 (Browse shelf) | Checked out | 2025-01-14 | 2015000001316 |
Includes bibliographical references and index.
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