Govers, Robert
Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go. - Basingstoke, Hampshire : Palgrave Macmillan, 2009. - 324 p : ill., maps.
Includes bibliographical references and indexes.
9780230230736
Place marketing
Tourism--Marketing
Place marketing--United Arab Emirates--Dubai--Case studies
Tourism--United Arab Emirates--Dubai--Case studies
G155.A1 / G683P 2009
Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go. - Basingstoke, Hampshire : Palgrave Macmillan, 2009. - 324 p : ill., maps.
Includes bibliographical references and indexes.
9780230230736
Place marketing
Tourism--Marketing
Place marketing--United Arab Emirates--Dubai--Case studies
Tourism--United Arab Emirates--Dubai--Case studies
G155.A1 / G683P 2009