Place branding : glocal, virtual and physical identities, constructed, imagined and experienced / Robert Govers and Frank Go.
By: Govers, Robert.
Contributor(s): Go, Frank M.
Material type:
BookPublisher: Basingstoke, Hampshire : Palgrave Macmillan, 2009Description: 324 p : ill., maps.ISBN: 9780230230736.Call No.:
G155.A1
G683P 2009
Subject(s): Place marketing | Tourism -- Marketing | Place marketing -- United Arab Emirates -- Dubai -- Case studies | Tourism -- United Arab Emirates -- Dubai -- Case studiesBibliography, etc. Note: Includes bibliographical references and indexes.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | G155 .A1 G683P 2009 (Browse shelf) | Available | 2015000002680 |
Includes bibliographical references and indexes.
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