Lindstrom, Martin, 1970-
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. - 1st Free Press trade paperback ed. - New York, N.Y. : Free Press, 2010. - 175 p. : ill.
Includes bibliographical references and index
9781439172018
Brand name products
Business names
Advertising--Brand name products
Advertising--Psychological aspects
Senses and sensation
HD69.B7 / L562B 2010
Brand sense : sensory secrets behind the stuff we buy / Martin Lindstrom ; foreword by Philip Kotler. - 1st Free Press trade paperback ed. - New York, N.Y. : Free Press, 2010. - 175 p. : ill.
Includes bibliographical references and index
9781439172018
Brand name products
Business names
Advertising--Brand name products
Advertising--Psychological aspects
Senses and sensation
HD69.B7 / L562B 2010