Posner, Harriet,
Marketing fashion : strategy, branding and promotion / Harriet Posner. - Second edition. - 240 pages : illustrations (chiefly colour).
Includes bibliographical references and index
9781780675664
Fashion merchandising
Clothing trade
Branding (Marketing)
Advertising--Fashion
HD9940.A2 / P676M 2015
Marketing fashion : strategy, branding and promotion / Harriet Posner. - Second edition. - 240 pages : illustrations (chiefly colour).
Includes bibliographical references and index
9781780675664
Fashion merchandising
Clothing trade
Branding (Marketing)
Advertising--Fashion
HD9940.A2 / P676M 2015