Marketing fashion : (Record no. 247131)

000 -LEADER
fixed length control field 00950nam a2200301 i 4500
001 - CONTROL NUMBER
control field 000309854
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190826144659.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 160603s2015 enka f b 000 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781780675664
050 #4 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD9940.A2
Item number P676M 2015
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Posner, Harriet,
Relator term author
245 10 - TITLE STATEMENT
Title Marketing fashion :
Remainder of title strategy, branding and promotion /
Statement of responsibility, etc. Harriet Posner.
250 ## - EDITION STATEMENT
Edition statement Second edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London :
Name of producer, publisher, distributor, manufacturer Laurence King Publishing,
Date of production, publication, distribution, manufacture, or copyright notice 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 240 pages :
Other physical details illustrations (chiefly colour).
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Fashion merchandising
Topical term or geographic name entry element Clothing trade
Topical term or geographic name entry element Branding (Marketing)
Topical term or geographic name entry element Advertising
General subdivision Fashion
946 ## - LOCAL PROCESSING INFORMATION (OCLC)
a 75-2
b New titles in March 2018
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA]
Link information for 9XX fields A47060
Link information for field corresponding to 9XX field 20180328
991 ## -
-- soc
-- man
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
          Main Campus Main Campus Book Shelves 2019-08-26 HD9940.A2 P676M 2015 2016000002902 2019-08-26 2019-08-26 Books


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