Brennan, Ross, 1957-
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - 3rd ed. - Los Angeles, Calif. : Sage, c2014. - xx, 385 p. : ill.
Includes bibliographical references and index.
9781446273739
Industrial marketing
Industrial marketing--Case studies
HF5415.1263 / B736B 2014
Business-to-business marketing / Ross Brennan, Louise Canning, Raymond McDowell. - 3rd ed. - Los Angeles, Calif. : Sage, c2014. - xx, 385 p. : ill.
Includes bibliographical references and index.
9781446273739
Industrial marketing
Industrial marketing--Case studies
HF5415.1263 / B736B 2014