Roper, Stuart.
Corporate reputation : brand and communication / Stuart Roper, Chris Fill. - Harlow : Pearson, 2012. - 332 p. : col. ill.
Includes bibliographical references and index
9780273727590
Corporate image
Corporations--Public relations
Reputation
Customer relations
Branding (Marketing)
HD59.2 / R663C 2012
Corporate reputation : brand and communication / Stuart Roper, Chris Fill. - Harlow : Pearson, 2012. - 332 p. : col. ill.
Includes bibliographical references and index
9780273727590
Corporate image
Corporations--Public relations
Reputation
Customer relations
Branding (Marketing)
HD59.2 / R663C 2012