Corporate reputation : brand and communication / Stuart Roper, Chris Fill.
By: Roper, Stuart.
Contributor(s): Fill, Chris.
Material type: BookPublisher: Harlow : Pearson, 2012Description: 332 p. : col. ill.ISBN: 9780273727590.Call No.: HD59.2 R663C 2012 Subject(s): Corporate image | Corporations -- Public relations | Reputation | Customer relations | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and indexCurrent location | Call number | Status | Date due | Barcode |
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Main Campus Book Shelves | HD59.2 R663C 2012 (Browse shelf) | Available | 2016000004800 | |
Main Campus Book Shelves | HD59.2 R663C 2012 (Browse shelf) | Available | 2016000005512 |
Includes bibliographical references and index
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