Corporate reputation : brand and communication / Stuart Roper, Chris Fill.

By: Roper, Stuart.
Contributor(s): Fill, Chris.
Material type: materialTypeLabelBookPublisher: Harlow : Pearson, 2012Description: 332 p. : col. ill.ISBN: 9780273727590.Call No.: HD59.2 R663C 2012 Subject(s): Corporate image | Corporations -- Public relations | Reputation | Customer relations | Branding (Marketing)Bibliography, etc. Note: Includes bibliographical references and index
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Main Campus
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HD59.2 R663C 2012 (Browse shelf) Available 2016000004800
Main Campus
Book Shelves
HD59.2 R663C 2012 (Browse shelf) Available 2016000005512

Includes bibliographical references and index

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