Light, Larry.
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon. - Second edition - Old Tappan, N.J. : Pearson, 2016. - 242 pages.
9780134507835
Branding (Marketing)--Management
Brand name products--Management
Product life cycle
HF5415.1255 / L533S 2016
Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands / Larry Light and Joan Kiddon. - Second edition - Old Tappan, N.J. : Pearson, 2016. - 242 pages.
9780134507835
Branding (Marketing)--Management
Brand name products--Management
Product life cycle
HF5415.1255 / L533S 2016