| 000 -LEADER |
|---|
| fixed length control field |
00914nam a22003012i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
000310501 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
TH-BaBU |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220225142312.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160815s2016 nju f 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
TH-BaBU |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780134507835 |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
L533S 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Light, Larry. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Six rules for brand revitalization : |
| Remainder of title |
learn how companies like McDonald's can re-energize their brands / |
| Statement of responsibility, etc. |
Larry Light and Joan Kiddon. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Second edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Old Tappan, N.J. : |
| Name of publisher, distributor, etc. |
Pearson, |
| Date of publication, distribution, etc. |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
242 pages. |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Source |
rdacarrier |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Branding (Marketing) |
| General subdivision |
Management |
|
|---|
| Topical term or geographic name entry element |
Brand name products |
| General subdivision |
Management |
|
|---|
| Topical term or geographic name entry element |
Product life cycle |
| 700 10 - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kiddon, Joan |
| 990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
|---|
| Link information for 9XX fields |
A33069 |
| Link information for field corresponding to 9XX field |
20220222 |
| 991 ## - |
|---|
| -- |
adm |
| -- |
mar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |