Peppers, Don.
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. - 2nd ed. - Hoboken, N.J. : Wiley, c2011. - 512 p. : ill.
Includes bibliographical references and indexes
9780470423479
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.
HF5415.5 / P466M 2011
Managing customer relationships : a strategic framework / Don Peppers, Martha Rogers. - 2nd ed. - Hoboken, N.J. : Wiley, c2011. - 512 p. : ill.
Includes bibliographical references and indexes
9780470423479
Customer relations--Management.
Consumers' preferences.
Relationship marketing.
Information storage and retrieval systems--Marketing.
HF5415.5 / P466M 2011