Clow, Kenneth E.,
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Seventh edition, Global edition - 496 pages : colour lillustrations.
Includes bibliographical references and indexes
9781292093635
Communication in marketing
Advertising
HF5415.123 / C568I 2016
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Seventh edition, Global edition - 496 pages : colour lillustrations.
Includes bibliographical references and indexes
9781292093635
Communication in marketing
Advertising
HF5415.123 / C568I 2016