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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack.

By: Clow, Kenneth E [author].
Contributor(s): Baack, Donald [author].
Material type: materialTypeLabelBookCopyright date: Boston, Mass. : Pearson, ©2016Edition: Seventh edition, Global edition.Description: 496 pages : colour lillustrations.ISBN: 9781292093635.Call No.: HF5415.123 C568I 2016 Subject(s): Communication in marketing | AdvertisingBibliography, etc. Note: Includes bibliographical references and indexes
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Main Campus
Book Shelves 		HF5415.123 C568I 2016 (Browse shelf) Available 2016000003945

Includes bibliographical references and indexes

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