BANGKOK UNIVERSITY LIBRARY AND LEARNING SPACE catalog

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Verhoef, Peter C.,

Creating value with big data analytics : making smarter marketing decisions / Peter Verhoef, Edwin Kooge and Natasha Walk. - 316 pages : illustrations.

ISBN: 9781138837973

Subjects--Topical Terms:
Consumer profiling.
Big data.
Marketing--Data processing.

LC Class. No.: HF5415.32 / V473C 2016

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