Creating value with big data analytics : making smarter marketing decisions / Peter Verhoef, Edwin Kooge and Natasha Walk.
By: Verhoef, Peter C [author.].
Contributor(s): Kooge, Edwin [author.] | Walk, Natasha [author.].
Material type: BookPublisher: London : Routledge, 2016Description: 316 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781138837973.Call No.: HF5415.32 V473C 2016 Subject(s): Consumer profiling | Big data | Marketing -- Data processingCurrent location | Call number | Status | Date due | Barcode |
---|---|---|---|---|
Main Campus Book Shelves | HF5415.32 V473C 2016 (Browse shelf) | Available | 2016000004935 |
There are no comments for this item.