Kotler, Philip,
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. : Wiley, 2017. - 184 pages. : illustrations.
Includes index
9781119341208
Marketing
Internet marketing
HF5415 / K674M 2017
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. - Hoboken, N.J. : Wiley, 2017. - 184 pages. : illustrations.
Includes index
9781119341208
Marketing
Internet marketing
HF5415 / K674M 2017