000 -LEADER |
fixed length control field |
00898nam a22002892i 4500 |
001 - CONTROL NUMBER |
control field |
000312307 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20190826145641.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
161227s2017 njua f 001 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781119341208 |
050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5415 |
Item number |
K674M 2017 |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Kotler, Philip, |
Relator term |
author |
245 10 - TITLE STATEMENT |
Title |
Marketing 4.0 : |
Remainder of title |
moving from traditional to digital / |
Statement of responsibility, etc. |
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. |
Place of publication, distribution, etc. |
Hoboken, N.J. : |
Name of publisher, distributor, etc. |
Wiley, |
Date of publication, distribution, etc. |
2017. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
184 pages. : |
Other physical details |
illustrations. |
336 ## - CONTENT TYPE |
Content type term |
text |
Source |
rdacontent |
337 ## - MEDIA TYPE |
Media type term |
unmediated |
Source |
rdamedia |
338 ## - CARRIER TYPE |
Carrier type term |
volume |
Source |
rdacarrier |
500 ## - GENERAL NOTE |
General note |
Includes index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name entry element |
Marketing |
|
Topical term or geographic name entry element |
Internet marketing |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Kartajaya, Hermawan, |
Dates associated with a name |
1947-, |
Relator term |
author |
|
Personal name |
Setiawan, Iwan, |
Relator term |
author |
946 ## - LOCAL PROCESSING INFORMATION (OCLC) |
a |
86-2 |
b |
New titles in April 2017 |
990 ## - EQUIVALENCES OR CROSS-REFERENCES [LOCAL, CANADA] |
Link information for 9XX fields |
A47060 |
Link information for field corresponding to 9XX field |
20170426 |
991 ## - |
-- |
adm |
-- |
mar |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
|
Koha item type |
Books |