Zeithaml, Valarie A.,
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - Seventh edition McGraw-Hill Education international edition - xxviii, 514 pages : illustrations.
Includes bibliographical references and index.
9781260083521
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / Z447S 2018
Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. - Seventh edition McGraw-Hill Education international edition - xxviii, 514 pages : illustrations.
Includes bibliographical references and index.
9781260083521
Service industries--Marketing.
Customer services.
Marketing.
HD9980.5 / Z447S 2018