Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.
By: Zeithaml, Valarie A [author].
Contributor(s): Bitner, Mary Jo [author] | Gremler, Dwayne D [author].
Material type:
BookCopyright date: New York, N.Y. : McGraw-Hill Education, ©2018Edition: Seventh edition; McGraw-Hill Education international edition.Description: xxviii, 514 pages : illustrations.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781260083521.Call No.:
HD9980.5
Z447S 2018
Subject(s): Service industries -- Marketing | Customer services | MarketingBibliography, etc. Note: Includes bibliographical references and index.
| Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|
| Main Campus Book Shelves | HD9980.5 Z447S 2018 (Browse shelf) | Checked out | 2024-08-05 | 2017000002004 |
Includes bibliographical references and index.
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