Parente, Donald,
Advertising campaign strategy : a guide to marketing communication plans / Guide to marketing communication plans Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. - Fifth edition - xxiii, 401 pages : illustrations.
Previous edition: 2006
Includes bibliographical references and index
9781133434801
Advertising campaigns
Communication in marketing
HF5837 / P373A 2015
Advertising campaign strategy : a guide to marketing communication plans / Guide to marketing communication plans Donald E. Parente, Kirsten L. Strausbaugh-Hutchinson. - Fifth edition - xxiii, 401 pages : illustrations.
Previous edition: 2006
Includes bibliographical references and index
9781133434801
Advertising campaigns
Communication in marketing
HF5837 / P373A 2015